DMJ breaks Zinzi into the UK silver market

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Dutch silver jewellery line includes customisable design-led pendants.

DMJ has announced that it will break Dutch jewellery brand Zinzi into the UK market, as its new distributor.

Previously, the Rotterdam-based brand had limited distribution in the UK, but is set to enjoy a better push as a new addition to the DMJ portfolio.

The sterling silver collection has been designed by some of Europe’s leading designers, and is described as "bursting with style, colour and a flourish of contemporary design."

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Zinzi’s bracelets, pendants and earrings are fully customisable – a theme that DMJ is focusing on. The Zinzi collection offers a selection of locks which enable the wearer to mix and match bracelets and necklaces, or at the flip of a pendant, switch black to white to match any outfit.

The pieces are set with crystals, cubic zirconia and crystal pearls, on silver omega chains. The collection also includes rings.

Darren McCormick. DMJ founder, said: "With the current price point of silver, we strive to provide retailers with competitive prices, with the same high-quality service and products you expect of Darren McCormick Jewellery."

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