DMJ launches Wize & Ope in UK

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Distributor in talks with department store about French fashion brand.

DMJ launched French fashion watch brand Wize & Ope at The Jewellery Show in Birmingham this month.

The character brand, which is fronted by a Japanese-style cartoon creature, had a prime spot at the show next to Ti Sento’s giant stand. To attract visitors’ attentions to the new range, Wize & Ope had a sepearte stand from distributor DMJ’s main stand and accessorised it with a silver-coloured Chopper-style bicycle and disco ball.

DMJ sales manager John Ball said that the range had attracted a lot of attention at the show and that the brand was already in talks with a major department store.

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The brand is already distributed in France, Spain, Poland and Italy, and has a flagship store in Paris.

At The Jewellery Show DMJ presented a colourful array of watches from Wize & Ope in digital and analogue formats. Ball said that he expects the brand’s interchangeable watches, which allow wearers to swap sections of the watch case to create different looks, to be particularly popular.

DMJ took a large main stand at The Jewellery Show to promote its watch and jewellery brands which included Julie Sandlau, Belle Etoille, Just, Timebeads, Glam Rocks and Storywheels.

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