DMJ takes part in BaselWorld for first time with Storywheel concept.
DMJ is exhibiting at BaselWorld for the first time this year and will be introducing the innovative Storywheels bracelet concept to jewellers from across Europe.
The bracelets and complementary necklaces tap into today’s trend for consumers to customise their own jewellery by allowing them to build their own ‘story’ using wheels made of silver and gold with pearls, diamonds and precious stones.
The wheels come in myriad styles, which can be woven together to represent special moments in the lives of the wearer.
Jewellery retailers love the repeat business that the items generate – creating customers for years as they build up their Storywheels and redesign them over time with new precious wheels.
DMJ is the master distributor for Storywheels in the UK and Europe, headed by Darren McCormick. The company also distributes brands such as Glam Rock watches and Julie Sandlau jewellery in the UK.