DMJ to support UK charities with new bead brand

Distributor launches Charity Jewelry to support various UK charities.

Distributor Darren McCormick Jewellery (DMJ) has signed an agreement with Charity Jewelry of the Netherlands to offer silver beaded jewellery collections to the UK market while supporting several UK-based charities.

Charity Jewelry was founded in 2006 in the Netherlands by designer Pamela de Jonge. Presently the brand is the market leader in the Netherlands, said to have a 35% larger market share than Pandora.

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Charity Jewelry and DMJ have formed an agreement for DMJ to distribute the Charity Jewelry throughout the UK, supporting UK charities. Darren McCormick said: “I know this is yet another bead brand and there are already so many brands available, but we see it differently.

“We really believe in this product and it is our way of giving something back to the community. Not only will we be making contributions to charitable organizations but working together towards a better corporate social responsibility also makes us feel proud. We hope that all the jewelers in the UK will support this unique initiative, so we can make huge donations to charities together,” he said.

A donation of £10 will the sale of each bead will be donated to its associated charity, of which there are ten beads available.

The brand also prides itself on its support of local communities, by providing work and products to local people – mostly women – in Thailand. Charity Jewelry has been screened by UNICEF International, which successfully approved the conditions and wages of its factories.

Each of the beads are made from recycled silver or what it terms eco silver and Charity Jewelry strives to be entirely green by incorporating sustainable principles, to protect the environment in all their business decisions.

The present collection supports the following charities: WWF, Make a Wish, Dogs Trust, Guide Dogs, National Seal Sanctuary, Bliss, Lakeview Monkey Sanctuary, The Stroke Association, Kids Company, and Liberty’s Owl Sanctuary.





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