Dollie launches new website and social media initiative in Christmas campaign

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Collectible silver brand Dollie Jewellery has unveiled a brand new consumer-focused website running alongside a social media campaign to target Christmas consumers.

Designed to offer a fresh, easy-to-use format that reflects the brand’s personality, the new website aims to offer consumers better navigation from a revamped home page, with products re-categorised to make them easier to find via the site’s search function.

Customers can also now create wish lists to direct friends and family towards jewellery they would particularly like.

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The social media campaign running in conjunction with the new site, incorporating a PPC campaign and a 3 for 2 incentive on all stackable bracelets. The website also offered 50% off everything for the Black Friday weekend, and will roll out an influencer partnership to drive data capture as part of a Christmas campaign.

Dollie Jewellery, which is distributed by Somers Distribution, launched to UK retailers earlier this year.

Stephen Reece-Raybould, head of distribution at Somers Distribution, said of the new site: “We are delighted with the new Dollie Jewellery website, which will support retailers and help raise the profile of the brand with consumers.

“We are committed to investing in this new and exciting brand to ensure it continues to be a success going forwards – the new website is a big step towards achieving our goals. Watch this space for more new jewellery products planned for early 2017.”

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