Domino dramatically expands wedding ring range at J&W

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Jewellery manufacturer and supplier Domino has launched its new and much-expanded wedding ring collection at Jewellery &Watch.

The new range offers retailers a wide choice across a number of different styles. The collection of products includes classic bands across a range of profiles and band-widths; stone-set bands encompassing some new edge-set designs with single and double rows of stones; many popular vintage styles, creative signets and (as requested by stockists) more, wider creatively-shaped bands.

Of particular note is the introduction of a range of decorative bands featuring ornamental raised patterns.  These strongly-design-led rings, which are inspired by ribbons and vines, are very much on-trend and offer the consumer the chance to opt for something highly personal.

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Domino has also extended its ‘Finishing Touch’ collection whereby plain rings can be given a range of different finishes and textures as chosen by the consumer.  This range has tripled in size and now offers a choice of 39 options from satin finishes to a ‘feather’ look and a ‘sparkle cut’ which provides the illusion of a diamond band.

Furthermore, Domino has announced that all its platinum wedding bands will be created and crafted in ‘Platinum Gold’ a new and exclusive alloy which mixes platinum with pure gold, rather than other platinum group metals, to create an alloy that has 97.3% precious metal content.

“We are absolutely delighted with the breadth of our new wedding ring collection which really does offer something for everyone.  Consumers can now choose all the elements of their wedding bands – from the metal in which their ring is made, through to the profile, band width and precious stone content as well as the final finish of the metal.  What’s more, because the whole collection is manufactured in-house, even special order rings can be delivered extremely quickly,” says Domino’s sales and marketing director, Andrew Sollitt.

As well as developing the product range, Domino has adopted continuous improvement techniques within their wedding ring cell enabling them to provide very competitive lead times. Stock items can be delivered within 24-48 hours and special orders, across any of their wedding band offering, within 10 days.

Domino, which was one of the first UK manufacturing companies to receive Responsible Jewellery Council certification, provides a truly ethical product and is also licensed to manufacture in Fair Trade gold.

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