Domino launches collection of 52 wedding rings

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Wedding ring manufacturer to unveil new designs at Spring Fair

Wedding and bridal jewellery specialist Domino are set to launch a new 52-piece wedding ring collection at Spring Fair.

The Birmingham-based company will use The Jewellery Show at Spring Fair to launch a dedicated wedding ring collection for both men and women. In an extension of their basic wedding ring collection, Domino have added new textures, shapes and finishes to their rings.

The collection comes after several months of market research by Domino, focused on trends and customer feedback. The new collection will see a number of wedding rings in white metals, with "dramatic rings" for men with more unusual designs and textured finishes.

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Domino has also added fine gem-set wedding bands to their collection in appreciation of the growing trend for stacking rings. The collection will also see ‘his-and-hers’ matching rings under the ‘Duo’ collection name.

Andrew Sollitt, Sales and marketing manager at Domino, said: “This collection is the culmination of a great deal of carefully targeted research into what today’s brides and grooms require from their wedding jewellery." He added: "We believe that these designs offer retailers the choice their customers want across a range of different looks and price points."

Domino will unveil the collection at Spring Fair, and the full range will be available for retailers to view at the company’s own Creative Suite at their Birmingham headquarters.

 

 

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