Domino, Ntinga & UJT impress with ‘illusion’ lines

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Smaller diamonds disguised as larger, single stones prove popular.

Domino has highlighted the success of its Starla collection, launched at Jewellery & Watch Birmingham, which aims to reduce price points by creating the illusion of larger diamonds using smaller stones.

Other brands that have used similar stone-settings for SS15 include UJT and Ntinga, who showed variations on the theme at J&WB.

Domino sales director Andrew Sollitt commented: “Thanks to its clever illusion design and setting, Starla provides all the impact of a 1.5ct ring, with less than half that diamond content, allowing it to be sold at extremely competitive prices; something that is essential in today’s market. We had tremendously positive feedback from current and new customers alike.”

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The Starla collection, which is produced in 18ct white or yellow gold includes eight diamond rings, a wedding ring, two pendants and a pair of earrings all of which create the illusion of featuring larger diamonds than they actually do.

The principle has been to target the look of key carat weights from a 0.50ct up to 2.0ct with rings including four claw, six claw, trilogy and halo designs together with the stone set wedding bands which sit against the two, diamond-set shoulder pieces.

Sollitt continues: “This was a really good show for Domino with not just Starla but also a number of other key collections, especially our new wedding ring offer, selling well. Our customers were definitely appreciative of the many new designs across all our ranges and were on the lookout for innovative, fresh, ideas to sell to their customers this Spring.”

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