November’s 10 Days of Christmas campaign will include giveaways.
Birmingham’s Domino is set to host it takes on the 12 Days of Christmas by offering discounts and offers on an array of products and services in November.
The exact products will be kept secret until the campaign kicks off on November 11, but promises to help the festive season "go with a swing" with 10 days of promotions through until November 22.
Domino marketing director Andrew Sollitt said: “There won’t be any partridges or pear trees and certainly no lords a leaping in the Domino Christmas Countdown, but there might well be discounts on some of our gold ring mounts."
Domino is promising a mix of offers, including discounts, special suites of products, prize draws and giveaways, with a different focus each day.
"We have drawn together 10 very different Christmas treats for our customers, news of which will be emailed to them on a daily basis. Clearly it is all intended as a bit of festive fun and we hope they will look forward to receiving these but the promotion also has a serious purpose in flagging up some of the very many Domino products that make perfect Christmas gifts,” Sollitt added.
Anyone wishing to receive Domino’s daily offers is asked to contact Sally Holgate at its Birmingham HQ.