Domino to fill market gap with new gemstone lines

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Wishful Wants range includes pendants, earrings and rings in gold.

Domino has launched a new collection of coloured gemstone jewellery called Wishful Wants, that it hopes will meet retailer and consumer demand for coloured gemstone jewellery in the run up to Christmas.

The Birmingham company has launched the range – part of its trends and fashion collection – to “ensure that each individual’s wants and wishes can be met”. There are six designs that retailers can choose between made in rose, yellow and white gold, set with a choice of nine gemstones.

Domino’s sales and marketing director, Andrew Sollitt, said: “This collection is all about choice. Retailers can build their own individual Wishful Wants collections based on the colours and shapes that most appeal to them and their customers.

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“They also have the security of knowing that they need not miss out on a sale if a client wants a piece in a different stone or a different gold then it is available. This collection effectively opens out many more options to the consumer and allows them to create their own bespoke jewel.”

The Wishful Wants range features six matching pendant and earring designs set with large coloured gemstones with diamond accents. A number of matching rings are also available. The designs can be set with a choice of gemstones including white agate, black onyx, smoky quartz, blue chalcedony, pink quartz, green amethyst, amethyst, citrine and blue topaz.

Trade prices start at £360 and peak at around £1,000.
 

 

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