Domino to make IJL impact with BaselWorld stand

Domino-basel-stand-2013.jpg

Company to debut new stand alongside updates to jewellery lines.

Domino is determined to make an impact at IJL with a sizeable stand previously unveiled at BaselWorld in April.

The Birmingham company invested in the new 9m x 8m stand to offer clients a more private setting in which to do business. The space houses private boots, an outside display area and the option of showcasing large-scale campaign imagery on the stand’s exterior.

Domino marketing director Andrew Sollitt said: "We wanted to create a look that reflects the elegant, well-designed and ever-broadening product range that Domino now provides to retailers, and feel our new stand does exactly that."

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Domino will use IJL to showcase its recently expanded 149-piece Diamond Ring Mounts collection, a third of which are entirely new designs, as well as its brand new Belle Ile collection of neckwear and earrings.
 

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