Domino has published a new British-inspired catalogue to promote its Diamond Ring Mount (DRM) collection.
The new 86-page brochure is designed to underline the collections’ British heritage, with all pieces designed and manufactured in Birmingham.
The catalogue takes as its theme the slogan ‘Created & Crafted in Britain’ and photographs of the jewellery pieces are partnered with themed lifestyle images, highlighting iconic British items and architecture,
Selected rings from the DRM Collection were previewed earlier this year at Jewellery & Watch Birmingham and the entire range made its debut at Baselworld in April where it was well received.
Following feedback from customers the collection was altered slightly, and now features 100 ring designs, 44 of which are entirely new for 2015.
All rings are available in a choice of platinum and in white, yellow and pink 18ct gold. They can be supplied semi-finished for customers to set with their own stones or fully finished using a choice of GVS or HSi diamonds.
Diamond content ranges from delicate 10pt stones through to statement 7.00ct pieces. Particular trends include textured and highly detailed shanks and multi-stone designs.
“Whilst the new DRM catalogue is intended for our stockists’ own use as a reference tool, and thus includes all the technical information they require about the various designs, we have also created something which is attractive enough for use at the point-of-sale and which gives real provenance to the collection. We sincerely believe that a growing number of consumers are now positively looking to buy British and we hope that retailers will also find this catalogue useful when clinching a sale,” says Domino’s sales and marketing director, Andrew Sollitt.
In addition to focussing on ‘Created & Crafted in Britain’ the catalogue also reinforces Domino’s other key marketing messages, including ‘Honest & Ethical’, ‘Design & Detail’, ‘Knowledge & Innovation’ and ‘Heritage & Quality’.