Domino's European diamond jewellery sales grow 60%

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Rosabella and Diamond Ring Mounts winning interest across regions.

Domino’s diamond jewellery collection Rosabella and its range of Diamond Ring Mounts (DRM) are proving popular on the Continent, with sales growing 60%.

The Birmingham-based manufacturer notes that its European business has grown by more than half compared to the same period last year, as demand surges for its Rosabella range of diamond jewellery. It is now set to return to Baselworld in 2015 to continue its push into various European markets.

Rosabella offers retailers finished earring, necklace and bracelet suites suitable for all occasions; however it is Rosabella’s highly-commercial ‘daywear’ pendants and earrings that have proven a hit with European buyers.

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Domino’s European sales manager Laurent Nicollier describes promising sales in both France and Nordic countries. He said: "We have made a number of excellent contacts and are now experiencing a high-level of successful follow-up business from the trade fairs we have attended."

The business notes the changing interest in product bought by Domino’s European customers, which has shifted from mainly semi-finished jewellery and castings to finished designs.

Despite this, Domino’s DRM range of British-made ring mounts is still building in popularity, with the range described as "taking Europe by storm".

Domino sales and marketing director Andrew Sollitt added: "There is no doubt that the efforts of our sales team on the ground coupled with the prominence of our new stand at Basel this year has alerted many more overseas retailers to our presence and has done much to contribute to our on-going growth. We shall be back at Basel in March and are looking forward to seeing further growth in Europe in 2015."

 

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