£150 February 29th ring created for women to propose to men.
British jewellery brand Dower & Hall has created a proposal ring with a twist, to celebrate the playful tradition of women proposing to men during a leap year, on February 29th.
The brand’s Take the Leap proposal ring has taken the twist literally, with a slightly twisted brand.
It has been created for next year’s leap year when, on February 29th, women can turn traditional social customs on their head by asking for their man’s hand in marriage.
As the story goes, the tradition of women romantically pursuing men in leap years began in Ireland, when St. Bridget complained to St. Patrick about women having to wait for men to propose. St. Patrick is said to have relented and set the date of February 29th as the day for women to propose.
Dower & Hall’s silver band is engraved inside with the words Marry Me along with the date the leap year falls on 29.02.12.
The company is also allowing the £150 cost of the ring to be redeemed against his choice of Dower & Hall wedding band. The rings will be available from January next year.