EC One Christmas sales up 55% on 2012

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Boom in demand for bespoke jewels and SuShilla at London retailer.

London-based jewellery retailer EC One has reported successful Christmas trading and positive full-year trading for 2013, with same-store sales up 55% in December 2013.

The Clerkenwell jeweller also reported bumper web sales, which grew 65% compared to 2012’s figures. For the year, EC One’s trading figures increased 25% like-for-like.

EC One co-founder and goldsmith Jos Skeates said: "We were fortunate to have had a steady stream of beautiful bespoke pieces come through the workshop, and found that reorganising the store so that you can easily see our goldsmiths at work has brought us more bespoke work."

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The retailer closed its Notting Hill store in early 2013, something Skeates says has allowed it to concentrate further on its bespoke offer. "Since we closed Notting Hill our bespoke work has been surprisingly more profitable than when we had two stores," he said.

EC One’s best selling designer collections this Christmas included jewellery from SuShilla and fine jeweller Nada G, with gemstone and beaded designs by Pebble and costume jewellery brand Alice Menter also popular.

"Websales were amazing 65% up and our [online] 12 days of Christmas promotion brought in the numbers we had dreamed of," said Skeates.
 

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