Swiss watchmaker reaffirms its connection to power sports in 2010.
Edox is putting its love of motorsports at the centre of its BaselWorld presence with the introduction of watches celebrating its connection to the World Rally Championship and World Offshore Powerboat Championship.
Star of the show for speed-freaks and fine watch collectors will be the WRC Xtreme Pilot Limited Edition chronograph, which is designed to be rugged, readable and unashamedly masculine.
Only 1000 pieces will be made of the 45mm timepiece with its black carbon dial, red tachometric scale and black rubber strap. Recommended retail price will be CHF 1990 (£1200).
Edox is the official timing partner for the World Rally Championships for the next three years, and has released its Chronorally, designed specifically for drivers as part of the promotion.
The watch features stage timing and accumulated stage timings right on the dial; a recount/replay mode and a countdown mode, all on the chronograph dial.
Oversized crowns on the side of the watch, one of which is a big red button resembling an engine starter, allow the watch to be operated even with a driver’s gloved hand.
The watch will retail for CHF 1400 (£950).
For powerboat enthusiasts, Edox has issued a revamped Chronoffshore Limited Edition. The steel case has been designed with squarer horns and a new sharper profile than its predecessor. Moulded push pieces have been replaced with traditional round buttons.
The black carbon dial with blue details is crystal clear and practical for performance water sportspeople. Also with the crew in mind is the comfortable rubber strap and the waterproofing for up to 500 metres.
The watch has a recommended retail price of CHF 3500 (£2000).