EG Studio founder criticises online contemporary jewellery retailers.
Former Links of London creative director Elizabeth Galton has criticised the current offering of online contemporary jewellery retailers as being too aspirational in terms of entry-level price point and unfocused in their collections as she sets about launching competitor site EG Studio.
In an interview with Professional Jeweller Galton said: “There are a lot of retailers out there, but not a lot doing it well. They might get up-and-coming brands but I am not sure they are getting it right.”
Giving the example of online jewellery retailer Astley Clarke, Galton said that her site EG Studio will provide a more accessible offer. “I can offer something more than Astley Clarke – better price points on jewellery – while my collections will be more focused than others,” she said.
EG Studio launched earlier this month and has signed up an eclectic mix of 41 jewellery brands including William Cheshire, Tomasz Donocik and Jessica De Lotz.
You can read the full interview with Elizabeth Galton in the June issue of Professional Jeweller.