Elys of Wimbledon invites award-winning jewellery brand to add a personal touch

Elys of Wimbledon has invited Posh Totty Designs to open a concession inside the new-fit department store.

This move marks Posh Totty Design’s first permanent concession, following several successful pop ups with leading high street store’s such as Topshop.

Known for its fashion-led jewellery, made unique with the use of hand-made stamps, Posh Totty Designs will allow Elys of Wimbledon to have pieces personalised while they wait.

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Posh Totty Designers founder and managing director, Alice Rivers-Cripps, shares: “When Elys asked us to open up in their department store as part of their new shop-fit we jumped at the chance. Elys is a local institustion in and around the areas of Wimbledon. It’s the go-to place for all your shopping needs and home to so many quality products. It’s a pleasure to be alongside so many other coveted brands.”

While inside the store Posh Totty Designs may well be situated alongside big high street brands, the jewelleru brand has not left its independent values of being a UK handmade business behind. Each piece of jewellery is still hand made in the company’s Brighton workshop by a team of 20 jewellers.

Posh Totty Designs has also decided to bring a workshop to Wimbledon and do something a little bit different at Ely. The owner explains: “We decided to have an in-house jeweller resident every day at Elys, meaning customers can choose their piece of jewellery and personalisation, and watch our jeweller hand stamp their message while they wait (or do a spot of shopping in Elys).

“We’ve only been open a couple of weeks and already we’ve personalised numerous wedding dates and newborn babies names. It’s a little glimpse in to the lives of the Wimbledon locals and it’s been clear that people love to see the process happening before their eyes”

Posh Totty Designs chosen collection for Ely’s department store has everything from the bestselling Russian Ring and Family Names collections, to the more trend-inspired pieces.

A firm favourite already is the ‘ring making kit’ whereby customers can buy all of the tools and materials they need to carve their very own ring in silver or gold.

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