Elysee sees growth in US retailer interest

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BaselWorld proves to be fruitful for vintage-inspired timepieces.

German watch brand Elysee has returned from BaselWorld noting a 30 percent increase in North American retailer attendance at their booth compared to 2010, and a strong demand for their latest styles.

Zion Reuven, vice president of Elysee USA said: "Our retail partners are purchasing a greater volume of Elysee timepieces, so there’s definitely a return of confidence."

"Our customers want to continue adding to their existing collection because they understand that they’re getting a sophisticated timepiece, entirely made in Germany, for under $1,000", Reuven added.

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Elysee used BaselWorld to launch a variety of vintage-inspired and modern styled timepieces, noting a strong demand for the well-priced fully ceramic designs, rubber straps and the rose gold series. With a view to keeping with the latest trends, Elysee also increased their overall collection of smaller dials with retro detailing inspired by the 1950s and 1960s.

The Company noticed that buyers were focused on fashionable yet elegant summer styles that transition easily into autumn/winter. “We will start shipping our latest styles mid-April, providing retailers the opportunity for a quick turnaround and sales opportunity” said Zion.

Aside from buyers, Elysee was pleased with the positive feedback from consumer press, noting that major publications including Marie Claire and Brides visited their booth. 

Although a 50-year-old European brand, Elysee timepieces entered the U.S. in 2010 to instant acclaim. Designed to embrace the spirit of ‘heritage’, a retro style is one of the company’s hallmarks. All timepieces are designed and crafted in Germany, with retail prices for a wide range of automatic and quartz-powered models from $295-$995 (£185 – £620).

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