Endless doubles social media following with JLo

Jennifer Lopez has given Endless a boost with her Instagram account.

A single post by the singer resulted in 12,000 likes on Facebook.

Endless Jewelry’s brand ambassador Jennifer Lopez caused a stir on social media yesterday when a single Twitter and Instagram post caused a flurry of activity.

The singer and actress took to her official social media accounts to show off her bracelet designs for the Jennifer Lopez collection by Endless Jewelry.

Within hours of Lopez sharing the image of her Anthracite and Creme bracelets on Instagram, the post had received more than 154,000 likes. On Twitter, the same post was retweeted 500 times and favourited 1,200 times.

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For Endless Jewelry, this translated as a worldwide boost in social media followers, with more than 12,000 new likes on Facebook and its Instagram followers doubling in a few hours.

The global actress, singer and fashion icon was revealed as Endless’ ambassador and designer in 2014, launching the Jennifer Lopez Collection by Endless in August. The collection is now available in more than 3,000 stores globally.

Jennifer Lopez said of her collection for Endless: “My new exclusive Endless Jewelry line is designed to be fun, festive and elegant. With this collection, you can express your personality through our bracelets and charms. The possibilities are endless.”

The Jennifer Lopez Collection now includes a total of five leather wrap bracelets and 104 charms, with Jennifer herself involved at each step of the design process.

Jesper Nielsen, chief executive officer and founder of Endless Jewelry, said: “We are extremely proud to have Jennifer Lopez as a member of the Endless family. All elements in the Jennifer Lopez Collection are designed and inspired by Jennifer Lopez herself, and she is a huge inspiration to us all. The colorful DNA of Endless Jewelry and the edgy, glamorous style of Jennifer Lopez is a powerful combination and a line of jewelry you won’t find anywhere else.”

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