Endless Jewelry signs 40 new accounts at IJL

Endless-Jennifer-Lopez.jpg

Endless now boasts 360 stockists across the UK and Ireland.

Interchangeable charm bracelet concept brand Endless Jewelry had a successful showing at International Jewellery London (IJL) opening 40 new accounts across the UK and Ireland.

The brand, which is spearheaded by founder and chief executive officer Jesper Nielsen, will now be stocked at Flitwick Jewellers in Bedford, Inspired by Brufords in Eastbourne, John Moore Jewellers of Cork, Bonds of Northampton and Macintyres of Edinburgh among others.

Endless now has now gained 360 accounts across the UK and Ireland since its launch in December 2013.

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Visitors to Endless’ stand at IJL were given the chance to view the brand’s new collaboration with actress and singer Jennifer Lopez, featuring three colours of snakeskin wrap bracelets and 31 new charms designed and chosen by the star.

Recently Endless Jewelry announced that it has gained financial backing from a high-profile group of investors, including co-founder and chief executive officer of Saxo Bank, Lars Seier Christensen, in a 23.55% ownership deal.

Endless has grown into a global brand in it the 14 months since its launch, establishing itself in more than 20 countries with collections available in over 3,000 shops in Europe alone.

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