Endless Jewelry strengthens Jennifer Lopez partnership

JLO

Danish jewellery brand Endless Jewelry has further expanded its partnership with international superstar Jennifer Lopez.

Jennifer Lopez has played a pivotal role since 2014 as the brand ambassador & co-designer for Endless.

A new agreement between the parties will further the collaboration for worldwide distribution.

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Endless Jewelry was pleased to announce its initial partnership with the Jennifer Lopez back in October 2014. Today, Endless has confirmed a substantial contract extension has been arranged, which will expand the business across a global market.

The new partnership allows Endless to include the exclusive Jennifer Lopez collection throughout its international markets. It also increases the potential for growth through social media integration and distribution.

“We are thrilled with the success of our partnership with Endless and the strong growth of the Jennifer Lopez jewelry collection,” comments Global Brands Group president Jason Weisenfeld. “Jennifer is a true fashion force, and we look forward to sharing her style and influence in jewellery designs for many years to come.”

Jennifer Lopez will be releasing her new collection with Endless Jewelry this August.

Endless Jewelry chief executive officer Ulrik Rasch adds: “Jennifer Lopez is one of the biggest superstars on the planet – period! To be able to further develop our partnership with such a huge talent and role model is definitely one of Endless Jewelry’s major accomplishments since we started our adventure just three years ago.

“Having Jennifer Lopez in our corner helps open doors and increase our brand awareness through her mass appeal.”

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