Endless secures 140 accounts in Australian push

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First week Down Under results in positive leads and 140 signed orders.

Endless Jewelry has signed-up 140 new partners during its first week in Australia.

Following a successful week of meetings with more than 250 jewellers in the main markets of Australia, Endless secured 140 new partners representing 50% of its total target.

The brand is tackling key areas including Brisbane, Melbourne, Perth, Adelaide, Sydney and the Gold Coast, with chief executive officer and founder Jesper Nielsen presenting his colourful bracelet concept and brand strategy for 2015.

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He commented: “When we set on opening up Australia, we analysed the market and set up a target for the entrance and year one. During our first week, we signed up with 140 new partners and have agreements with a number of retailers, who will hopefully sign up within the next weeks.

"We knew we have a product and a brand that will be easy for the Australian customers to embrace. I am really proud of the way we were welcomed wherever we went. Within the first week, we reached 50% of the total target of 300 doors by the end of 2015 – it’s a decent start.”

Nielsen added: “I think our toolbox – which we present to jewellery stores as a new brand – is one of our main forces. From fixtures, displays, catalogues, lookbooks, gift packages, sales events and customer VIP packages, we have our focus set on helping the retailer becoming successful with our brand. We put everything on the line and invest significantly in marketing and PR.”

Endless Jewelry is set to present its SS15 collections at Inhorgenta in Münich later this week, where it has a 500sqm stand and fresh Jennifer Lopez campaign imagery.

“Having Jennifer Lopez as the brand ambassador and as a co-designer of her own line, the award winning Jennifer Lopez Collection by Endless Jewelry is an exceptional sales tool. Our bracelets have set the standard for the new trend of colors and collectible jewelry, and we are the market leaders for this new and trending segment,” Nielsen added.

Endless will have its product range ready for the Australian market by Mother’s Day, and will be available in all stores by the end of June 2015.

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