Endless secures investment in part ownership deal

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Group of investors buy 23.55% stake in charm jewellery company.

Endless Jewelry has gained financial backing from a high-profile group of investors, including co-founder and chief executive officer of Saxo Bank, Lars Seier Christensen, in a 23.55% ownership deal.

Founded by Danish entrepreneur Jesper Nielsen, Endless Jewelry’s range of leather bracelets and interchangeable charms has been given a cash injection by a group of investors, spearheaded by Christensen, as the company undergoes changes to its ownership structure.

The Nielsen family will remain the majority shareholders in the company for the foreseeable future, with Jesper Nielsen continuing in his role as chief executive officer.

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Christensen commented: “Endless Jewelry has already achieved a great deal in a short amount of time, having signed over 2000 agreements with jewellers, distributors and some of the major retail chains worldwide.

“I have followed Jesper Nielsen and his management team for a number of years and have been impressed by the company’s competency, bold ambitions and sound business plan. Its achievements to date demonstrate the appeal of the collection to retailers and customers and I am very much looking forward to being part of the development of a company I believe will become a significant player in the industry.”

Nielsen continues: “It is a great asset to get Lars Seier Christensen on board of Endless both as an investor and as a trusted advisor when it comes to the financial performance of the company. The growth we are experiencing particularly in the United States requires a strong capital base and with the new ownership structure, we have a very strong foundation.

“The new ownership structure means that we, regardless of external factors, can continue to develop and fulfil the enormous potential of Endless Jewelry.”

Endless currently consists of 12 colourful bracelets in leather, and 450 different classic and fashionable sterling silver charms with gold and rose gold-plating options. The brand is available in 3,000 stores in 18 countries.

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