Collection gets SS15 update with new charms and imagery.
Endless Jewelry has unveiled new campaign imagery featuring Jennifer Lopez, as well as a selection of fresh charms from the range for the SS15 season.
The singer and actress was named as a brand ambassador in 2014, with her debut collection of wraparound leather bracelets and charms finding its way to 80% of Endless’ stockists.
Now, the range has been updated for SS15 with two new leather bracelets in metallic crème and anthracite, and 42 new charms. Overall, the Jennifer Lopez collection offers five bracelets and 104 charms.
Lopez explains: “My new exclusive Endless Jewelry line is designed to be fun, festive and elegant. With this collection, you can express your personality through our bracelets and charms. I hope you
enjoy them. The possibilities are endless.”
Endless chief executive officer and founder, Jesper Nielsen, adds: “We are extremely proud to have Jennifer Lopez as a member of the Endless family. All elements in the Jennifer Lopez Collection are designed and inspired by Jennifer Lopez herself, and she is a huge inspiration to us all.”
The relationship between Endless and Jennifer Lopez is expected to continue over the next three years, including a variety of advertising and PR engagements.