Entrepreneur to launch Cheshire jewellery shop

NEW YORK, NY - DECEMBER 04:  Pandora jewelry details at the Pandora Spring Collection 2014 Media Preview at Mondrian New York on December 4, 2013 in New York City.  (Photo by Monica Schipper/Getty Images for Pandora)

Cheshire’s jewellery retail market is to get a new addition next month when Daisy Mai Jewellery opens a shop in the upmarket town of Wilmslow.

Daisy Mai Jewellery, which is a new venture for Imogen Massey, will debut on Water Lane on Monday 11 July.

Work is currently taking place to install a new shop front at the premises, which she has taken over from a clothing company.

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Massey told local press: “I am so excited to be heading up this new venture in Wilmslow and look forward to being a part of the Wilmslow retail scene.”

Daisy Mai plans to offer a selection of contemporary pieces and will stock a selection of brands including Pandora, Carat, Christina Debs, Swarovski, Astley Clarke and Olivia Burton, according to the reports.

There is also an online jewellery business called Daisy Mae Jewellery, which is owned by Daisy Mae Martin and has been operating for three years. It is not thought the two are connected.

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