Annual LJW competition for jewellery designers is back once again.
Entries are now open for the annual Professional Jeweller competition for up-and-coming jewellery designers to win space at London Jewellery Week selling show Treasure in June.
This is the third year that the magazine will run the competition, which offers new jewellery designers the opportunity to exhibit during London Jewellery Week for free, and also gives the shortlist the chance of huge exposure to both consumers and the trade thanks to the enormous reach of professionaljeweller.com – this year the competition attracted 21,690 votes and an average of 4,000 visitors to the website each day during the voting.
The competition is open to jewellery designers who have been in business for three years or less. All entries will be put to a panel of judges that will include the editorial team at Professional Jeweller, Della Tinsley of London Jewellery Week, Julie Driscoll of The Jewellery Show London and a selection of contemporary jewellery retail buyers to be announced soon.
The judging panel will whittle down the entries to a shortlist of 10 designers who will then be put to the public vote on professionaljeweller.com. The three designers with the most votes will be awarded a free cabinet at Treasure during London Jewellery Week.
The Professional Jeweller Treasure competition has been strengthened this year thanks to a new dimension to the prize provided by The Jewellery Show London, a trade-only event running alongside Treasure by the organisers of The Jewellery Show at Spring Fair in Birmingham. The show will be offering an additional cabinet to one of the three competition winners in its trade-only section of the show and will also feature that designer’s work in one of its catwalk shows at The Jewellery Show London.
The winner of this extra prize will be decided by the panel of judges who will evaluate the designers and vote for which one they believe has the most commercial potential, and so would benefit the most from appearing in front of retail buyers at The Jewellery Show London.
The Jewellery Show London event director Julie Driscoll said: “We are delighted and honoured to be involved in this prestigious Professional Jeweller project. The Jewellery Show is committed to supporting young talent and looks forward to showcasing the collection of the winning designer to the trade at The Jewellery Show London as part of London Jewellery Week next June.”
This year both Treasure and The Jewellery Show London will take place at the iconic location of Somerset House. A spectacular neo-classical building in the heart of London, Somerset House sits between the Strand and the River Thames and will become the new home of London Jewellery Week 2012.
To enter the competition designers must have been in business for three years or less and should send three images of their work, a photograph of themselves and a supporting document that provides a short biography and descriptions of the three pieces that they have submitted images of to firstname.lastname@example.org by 4pm on Friday 11th November.