Ernest Jones takes on jewellery brand Daisy

daisy_stackrings.jpg

Stacking jewellery brand to be stocked in 20 shops and online.

Stacking jewellery brand Daisy is continuing its expansion in the UK retail market through a deal with Ernest Jones.

The brand will be stocked at 20 of Ernest Jones’ stores at locations around the country as well as online at ernestjones.co.uk from the end of this month.

Ernest Jones shops taking stock of Daisy include its stores at shopping centres Westfield London, Bristol Cabbot Circus, Liverpool One, Bluewater, the Metro Centre, Trafford Park in Manchester, Glasgow’s Braehead Park, Birmingham’s Bullring Centre and Cribbs Causeway.

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Daisy co-creative and marketing director James Boyd said: “Ernest Jones know their stuff inside and out and have helped us move forward as a business. We’re ecstatic about being stocked there as it will help raise the profile of the brand.”

Daisy has created new point of sale material that will be used to display its stacking rings in Ernest Jones stores. The new displays took four months to create and the brand is hoping to introduce them to all of its stockists, phasing out its current point-of-sale material.

The display is a matt black display the size of an Apple Mac screen that can be displayed in a variety of ways including under counters and in windows. The display has space for promotional materials, tens of rings displayed on removable horizontal and vertical display solutions, and also has a moveable coloured model of a hand which can be used to demonstrate stacks of rings.

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