Esoteric Luxury develops further with e-tail site

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Founder says brand has been growing quickly since appearance at IJL.

Up-and-coming jewellery brand Esoteric Luxury has debuted its first e-commerce website, following a busy period for the brand as it takes on jewellery consultant Jo Henderson.

Co-founder Satbir Tamber told Professional Jeweller that the site is a step forward from its previous brochure-style website, being fully ecommerce enabled with the brand’s lifestyle blog now integrated and a secure shopping cart for online purchases.

He said: "The new site is a natural progression for Esoteric Luxury. We have designed it to maintain focus on our unique jewellery designs, whilst being easy to use and navigate

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"The beautiful artwork which accompanies each of our new collections has a central place within the site. It captures the essence of the underlying stories behind the pieces, which is crucial to understanding the Esoteric Luxury brand."

Tamber, who works with wife and business partner Shikha Tamber, described the site as clean yet visually stunning. "It complements our guiding principle of designing thoughtful and thought-provoking jewellery. Our designs elicit states of mind and each has a deep meaning behind it."

The brand, which debuted at Jewellery & Watch Birmingham in February this year, has recently appointed jewellery consultant Jo Henderson to help secure retail stockists.

"Since launching our new collections at IJL, it has been non-stop. We are developing quickly as a brand and the new website is a step in the right direction, to where we want to be," Tamber added.

The brand has won Wave Jewellery and Justice as wholesale partners, with several more stores reportedly in the pipeline.
 

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