Ex-Boucheron chief joins Canadian jeweller

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Jean-Christophe Bedos becomes chief exec at Birks & Mayors

Former Boucheron chief executive Jean-Christophe Bédos has taken on a new role as president and chief executive of Canadian jewellery manufacturer and retailer Birks & Mayors.

Birks & Mayors is a long-standing watch and jewellery company that has stores in Canada and Southeaster parts of the US. It was founded in 1879 in Montreal and now has 65 shops – 33 operating under the name Birks, two under Brinkhaus and 25 under Mayors.

Bédos said: “For over 130 years, Birks has been a key part of its clients’ celebration of milestone moments with its exquisite jewellery, timepieces and other fine gifts. The company’s history is rich and vibrant, and its creations are today cherished by many generations, including royalty and celebrities. I look forward to building on the company’s successes and strong design heritage and brand image.”

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Bédos left Boucheron in June last year after seven years at the French luxury brand; he was succeeded by Pierre Bouissou. Before joining Boucheron, Bédos was managing director of Cartier France from 2002 to 2004.

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