EXCLUSIVE: Clogau Gold launches ‘Touch’ campaign

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Shots feature model Jessica Price & former Miss Wales Lucy Whitehouse.

Welsh jewellery brand Clogau Gold has launched new marketing campaign ‘Touch’, which is inspired by the ‘feeling of being touched’ and the ‘unbreakable bonds of love’.

The new adverts, which will be featuring model Jessica Price and Miss Wales 2009 Lucy Whitehouse, will hit stores and consumers from the start of September.

The brand will be also be launching a new catalogue, with in-store imagery and its new retail concept .Through this, along with increased marketing activity, it seeks to attract new customers to it stores throughout the key Christmas period.

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Clogau Gold managing director Ben Roberts said: “Touch is a campaign that embraces everything Clogau has come to represent, firstly to its loyal brand advocates and more recently to a new wave of consumers who seek jewellery that serves the dual purpose of beautifully crafted accessory and tangible expression of emotion.

“The word ‘Touch’ is taken from our brand proposition line ‘Fine Jewellery with a touch of rare Welsh Gold’. The idea evolved from the story behind our new television advertising. This came from evaluating the past, present and possible future, consumer perceptions of the brand and concluding that our pieces of jewellery are touchstones of the memories and experiences that shape our lives."

The ‘Touch’ photo shoot took place in the rooms and gardens of 17th Century Bodysgallen Hall, a grade 1 listed building in Conwy. Fashion photographer, John Oakley, whose work includes campaigns for Basia Zarzycka and Gossard, shot the images of Price and Whitehouse wearing Clogau Gold jewellery.

When asked about the shoot, Whitehouse said: “The photo shoot for Clogau Gold gave me a wonderful opportunity to showcase an amazing Welsh company. Being Miss Wales 2009 couldn’t get better than having a two day photo shoot in beautiful North Wales wearing fabulous Welsh gold. The shots I’ve seen so far are wonderful and I hope I’ve done Clogau Gold proud.”

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