Oscar Graves, a new men’s jewellery brand, will be launching at International Jewellery London next month with a unique offering of bespoke luxury rings and cufflinks.
Founded by Pearse Curran, who has developed the brand after 25 years in the international jewellery business, Oscar Graves has launched to fill a gap in the market for men looking for bespoke luxury rings of style and statement, and cufflink collections.
“Our motivation is to be the first label to offer a genuine alternative to style conscious men when it comes luxury rings and cufflinks,” reveals founder and creative director, Pearse Curran, adding: “If you were to choose one area of fine jewellery that has been more neglected over the past century, we cannot think of any other than men’s. We plan to change that.”
Launching with seven rings and cufflinks, each of the debut pieces by Oscar Graves has a strong, identifiable personality, with names such as The Cuban, Grey Riot, Rummy, Periphery, 1970, and Dead Sea, which reflect the stone colours and precious metal styles and finishes.
Following a one on one personal consultation with the Oscar Graves team, each fine piece will then be commissioned and specifically tailored to the client’s wishes.
“Our ambition is to make the very best rings, personally tailored with unique statement stones crafted in 18ct gold,” Curran shares. “We are not here to crowd please, in fact, we are quite the opposite, we are here to bring uncompromising design to the individual who has never followed the crowd.”
“This is what makes Oscar Graves what it is, never following convention. It is this exact commitment that gives us our freedom and integrity,” he adds. “Like Dublin, our rings are unique, honest, daring, slightly dark and a bit bold.”
Oscar Graves aspires to be the most stylish, unconventional and unique collection of precious metal gent’s rings and cufflinks available anywhere across the globe.
Retailers will be able to view the brand at Oscar Graves stand at IJL, alongside Waterford Crystal, which the company distributes in the UK.