EXCLUSIVE: You Fine Jewellery launches The Promise Of Created Elegance at Jewellery & Watch

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You Fine Jewellery has unveiled a new fine jewellery brand called The Promise Of Created Elegance at Jewellery & Watch 2016.

New jewellery brand The Promise of Created Elegance teams lab-grown coloured diamonds with Fairtrade gold.

Targeting all independent women, The Promise Of Created Elegance is the brainchild of Judith Lockwood and Gary Wroe, the directors behind Arctic Circle Diamonds, who have partnered with Sarah Jordan to design the collection, and Antwerp-based company Madestones® to provide colourful lab-grown diamonds.

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The collection comprises scintillating lab-grown diamonds in hues of pink, yellow, cognac and blue set in 18ct Fairtrade yellow, rose and white gold jewellery designs, including stack rings and bangles, drop earrings and pendants.

Officially launched on February 7 at Jewellery & Watch Birmingham (Hall 17, Stand Q30-R31) the Promise Of Created Elegance provides UK and European retailers with a vibrant and accessible lab-grown diamond collection, with retail price points that place it in the increasingly popular fashion-fine sector.

It has been created with the self-purchasing generation in mind – today’s modern women who promise to treat themselves when they hit a milestone in life – whether small or significant – with a special piece of diamond jewellery.

The striking launch collection has been designed by British jewellery designer Sarah Jordan, with flowing lines and soft, organic profiles.

Speaking of the new collection, Judith Lockwood, director of You Fine Jewellery, said: “How many promises do we make each day to ourselves? It might be to buy a house this year, get that promotion or spend more time with family. What about the promises to ourselves we make in a lifetime? We have created The Promise of Created Elegance for women everywhere who justly deserve a beautiful piece of jewellery as a thank you to themselves.

“Set with lab-grown coloured diamonds that are created above the ground, The Promise of Created Elegance gives every woman the opportunity to own and wear pink, blue, yellow or cognac diamonds – something many women might never have thought possible. Every lab-grown diamond in our collection is unique and the refined laboratory process creates truly exceptional one-of-a-kind diamonds that we are looking forward to presenting to retailers.”

As part of its own promise, the brand provides complete and exact transparency, disclosure and sustainability for consumers and retailers. Each diamond comes with an IGI certificate grading the diamond, while the 18ct Fairtrade gold is sourced from fully accredited mines in Peru.

Providing the lab-grown coloured diamonds for The Promise of Created Elegance, Madestones® chief executive officer and founder Thierry Silber commented: “For us, The Promise Of Created Elegance has been very exciting, as it’s the first time Madestones® have been directly involved in the launch of a new fine jewellery brand.

“We have worked closely with Judith and Gary to choose the best of our diamonds for the collection, creating an innovative and original range of fine jewellery perfectly suited to UK and European retailers. We are seeing bold colour everywhere in fashion, design and architecture, so The Promise… will bring new opportunities to UK retailers, and new customers to their stores.”

The Promise of Created Elegance will also be showcased at Inhorgenta Munich later in February with Madestones® on the Diamaz International stand (Hall C1 – 110) and will make its Baselworld debut with Madestones® again on the Diamaz International booth (Hall 4u – A52) in March.

 

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