Luxury jewellery brand reopens in Selfridges after refurbishment

van cleefe

The Van Cleef & Arpels boutique in Selfridges’ Wonder Room is reopening its doors after a complete refurbishment designed to offer an exclusive customer experience.

The boutique is a 110-square-meter space which showcases the Maison’s jewellery collections and includes a private salon dedicated to watches.

For a more exclusive atmosphere, a spacious mezzanine floor can be accessed through a staircase featuring an Art Deco balustrade.

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It features a set of Veronese wall lamps to enhance the decorative elements and to create a “sense of intimacy” through a play on textures and transparency.

The news follows Van Cleef & Arpels’ announcement of its exhibition showcasing the heritage and craftsmanship of the Place Vendôme High Jeweler with almost 40 creations.

Vintage pieces from the collection will be on display alongside a selection of heritage collection jewellery until the 15th March.

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