Faberge plots interactive pop-up at Harrods

Fabergé will hot an interactive pop-up event at Harrods in May.

Jeweller to celebrate iconic egg with 3D projection at London store.

Fabergé will return to London department store Harrods in March for an exclusive interactive pop-up event.

The brand will celebrate its iconic egg shape through a 3D moving projection, showcasing its most famous egg creations, plus four window displays on Brompton Road. Additionally, Fabergé egg designs will be available to purchase at the specially-created Egg Bar.

In an unusual twist, customers will be able to use Fabergé ‘Interactive Desk’ to change the colour and patterns on the 3D, projected egg – giving visitors a hands-on experience.

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The Fabergé Egg Bar will offer the house’s signature egg pendant and charm designs, from the quilted gold Treillage and gem-set Spiral, to the guilloché enamel Heritage and the vibrant Emotion.

A selection of new rings from the Devotion collection, set with coloured gemstones, will be exclusively available at Harrods. In addition, the pop-up boutique will house a consultation area for clients to discuss private commissions and personalised orders.

For the duration of the pop-up activity, Harrods Rewards card holders will be invited to take part in a Fabergé Egg Hunt inside the department store, where giant eggs designed by artists for charity will be on display. Visitors who find the giant eggs can then register them into a specific smartphone application and enter into a prize draw to win one of three precious Fabergé jewelled pendants worth £16,000.

‘Fabergé at Harrods’ runs from March 3 to 28 2015 at Harrods.

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