Public given 40 days of Lent to find 200 decorated eggs in Capital.
Fabergé is set to host a massive Easter egg hunt next year, having collaborated with architects, designers, artists and jewellers to decorate 200 two-and-a-half foot tall eggs which will be hidden around the capital.
The Fabergé Big Egg Hunt will take place in London next year and aims to raise as much as two million pounds for leading children’s charity Action for Children, as well as Elephant Family – the UK’s biggest funder for the endangered Asian elephant.
Fabergé is encouraging members of the public to take part in the Easter egg hunt, which will feature 200 giant, strategically placed eggs, scattered throughout the capital. Entrants have the 40 days and nights of Lent, starting on February 21 (Shrove Tuesday) – to hunt down as many eggs as possible.
The two-and-a-half foot fibreglass eggs will be decorated by some of the world’s leading artists, architects, jewellers and designers including the artists Rob Ryan and the Chapman Brothers, fashion designers Vivienne Westwood, Giles Deacon, Zandra Rhodes and Diane Von Furstenberg as well as Sophie Dahl, food experimenters Bompas and Parr and taxidermist Polly Morgan.
The brand is already predicting that the eggs will become “highly collectible works of art”. They will be available to buy once the hunt is over at three specially arranged auctions, with proceeds from the sales going to Action for Children and Elephant Family.
“The jewel in the crown of this auction will be an exclusively designed, one of a kind jewelled egg pendant by headline sponsor Fabergé, in collaboration with Nicky Haslam,” said a statement from Fabergé.
The Russian brand this week launched its Egg Hunt campaign with a little help from food critic Tom Parker Bowles who joined the brand at The Goring Hotel for the launch.
The Goring celebrated the project with its latest culinary creation, commissioned by Fabergé, billed as the world’s most ‘eggsclusive’ breakfast – Eggs Fabergé – a dish comprising smoked salmon, scrambled Burford Brown eggs, quail’s egg, lobster, and caviar. It will be added to the menu at The Goring Hotel throughout the duration of The Fabergé Big Egg Hunt.
Parker Bowles said: “The Fabergé Big Egg Hunt is a really incredible and ground-breaking event that is sure to capture the public’s imagination. It’s a fantastic and fun way for people to support Action for Children and Elephant Family.
“I can’t think of a better way to launch the countdown to the world’s largest Easter egg hunt than by preparing one of the world’s most exclusive breakfasts. Judging by the fortunate few who wolfed it down so swiftly this morning, the dish proved to be a huge success.”
Sarah Fabergé, great granddaughter Peter Carl Fabergé and Special Projects Director at Fabergé said: "Eggs have become synonymous with Fabergé and it is almost impossible to think of one without the other.
“The egg is symbolic to so many nations and cultures given its associations with life and rebirth. How fitting then that we should sponsor The Big Egg Hunt, raising money for Action for Children and Elephant Family".