Faberge to launch online store next month

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“State-of-the-art” online boutique will ship jewels to 29 countries.

Luxury jeweller Faberge, which recently re-opened a boutique on London’s Bond Street, is set to launch its online store in April, and promises a “state-of-the-art” shopping experience.

The online store will allow customers to shop its main collections – Les Saisons Russes, Les Fabuleuses, Les Fameux, Le Carnet de Bal, Solyanka and Les Favorites – while offering them a glimpse into the world of Faberge online, with details of its history and full collections.

The online boutique has been designed to complement Fabergé’s existing retail stores, and will have “a new look with a signature blend of refined sophistication and modernity”.

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The site will also be home to an interactive area where shoppers can find out more about the brand and its 2011 project, the Mir Fabergé art initiative, a journal of sorts that is available as an iPad application.

A release from the brand said: “The online boutique offers Fabergé clients a seamless shopping experience. By leveraging high-value transaction technology, the boutique enables clients to purchase selected items in multiple currencies complete with an international delivery service to more than 29 countries.”

The site will also be social media-ready and will allow consumers to share and store their favourite jewellery designs through multiple channels.

Earlier this month the brand unveiled its new high jewellery and watch collections at BaselWorld, including a delicate entry-level collection of gold jewellery aimed at aspiring Faberge customers.

 

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