Fable Trading to aid Japan with Trollbeads sales

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Donations will be made from sales of brand’s Kimono collection.

Fable Trading Ltd, the distributor of Trollbeads charm bead jewellery in the UK and Ireland, has announced that it will donate 50p from the sale of each limited edition Trollbeads Kimono bead towards helping victims of the Japanese tsunami.

Fable Trading will donate monies raised to ShelterBox, a Cornish based international disaster relief charity which provides emergency shelter and lifesaving supplies for families around the world who are affected by disasters at the time when they need it the most.

Donations will be made from sales of Trollbeads six new limited-edition Japanese glass Kimono beads, which were launched earlier this month on March 4. Fable Trading has also guaranteed to donate retrospectively for all beads sold since the release, which equates to a total £1,500 to date.

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Sarah Moorfoot, managing director of Fable Trading said: "We were very moved by the tragedy of the recent earthquake in Japan and wanted to do something positive to help the many thousands of people whose lives have been affected."

"Trollbeads Kimono beads present a genuine opportunity for us to donate to ShelterBox, which is already on the ground in Sendai and ready to respond. We hope to raise enough money to pay for at least five ShelterBoxes which cost £590 each and contain vital items for disaster relief", Moorfoot added.

Created by Japanese designer, Nozomi Kaji, the beads are said to be evocative of Japan, reflecting the colours and patterns of a traditional silk kimono. Each bead is priced at £26. 

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