PR and media agency, FACETS PR, has secured three new accounts this month to represent fine jewellery designer Fei Liu, Danish jewellery brand Trollbeads and Dutch fashion jewellery brand Nikki Lissoni in the UK.
Following a successful event management project in June to showcase Fei Liu’s bespoke fine jewellery in London, FACETS PR is now fully representing the designer in the UK.
“We are delighted to be working with Fei,” says FACETS PR Director Sarah Carpin, “He is a celebrity jewellery designer in his home country of China, but still relatively unknown as a designer in the UK beyond his high reputation in jewellery circles. Our brief is to increase his profile as an innovative designer and his precious and silver jewellery collections to UK press and consumers.”
The FACETS PR team will also be representing Trollbeads from the start of November with a brief to focus on building consumer awareness for the brand.
Trollbeads UK managing director Pam Aujla says: “Facets PR join Trollbeads during an exciting period for the brand. We’re in the midst of opening three concept stores in addition to our one in Cambridge with more opening in 2016, bringing further momentum to the business.
“The Facets PR team will help us in raising the awareness of Trollbeads in the UK and supporting our retailers through a new PR campaign; helping us to engage with new consumers.”
Nikki Lissoni is a fashion jewellery brand that offers a wide range of designs and styles including interchangeable coin pendants, rings, charms and bangles. Every piece of jewellery is plated in silver, gold or rose gold and has a ceramic nano-coating to ensure it can be worn every day without tarnishing. Set with Swarovski Elements, the jewellery is engraved with life affirming messages. The Autumn/Winter 2015 collection is themed around “Love Life” with inspiring messages and the introduction of freshwater pearls into new pieces.
Previously distributed in the UK by DMJ, Nikki Lissoni is now distributed directly by its parent company SimStar International in the Netherlands. With a strong brand image and major advertising plans in place for 2016, Nikki Lissoni is poised to become a new affordable jewellery brand in the UK, with retail prices that start from £45 for bracelets and charms priced from £25.
FACETS PR will be working with Nikki Lissoni to support its PR and commercial campaigns throughout the UK. “Nikki Lissoni is a highly commercial fashion brand that is really going places and we are looking forward to building this brand in the UK through intensive commercial and PR strategies,” says PR Manager Anna Chapman.
Collections from all three jewellery brands will be shown for the first time at the FACETS PR SS16 press day on November 18 in London.
Trollbeads and Nikki Lissoni will be managed by FACETS PR account manager Becky Güth. Commercial activities for both brands will be co-ordinated by the agency’s PR manager Anna Chapman.
Anna Chapman and Phoebe Gafsen-Morris will handle the Fei Liu Fine Jewellery accounts.