Ethical jeweller Cred has seen sales of its Fairtrade gold bridal ranges soar by 60% across its two stores and online in Q1 and Q2 2015.
The company, which is heavily involved in supporting the Fairtrade ‘I Do’ wedding band campaign, has seen a boost in sales at its London and Chichester locations and on its website, which will be revamped and relaunched later this year.
Overall, sales increased by 60% for engagement rings, 50% for eternity rings and 46% for wedding rings.
According to an official press release: “Sales of Fairtrade gold rings have seen the largest jump in sales with more couples searching for and choosing the responsible option.”
Cred director Alan Frampton said: “The figures speak for themselves. Young people are seeking sustainable sources for their food and clothing and more and more couples want the same clear standards for their gold. Fairtrade gold is the best ethical, transparent and independently certified source of gold and it is growing fast.”
Cred offers consumers the widest choice of ethical and Fairtrade jewellery, wedding and engagement ring designs. In Q1 2015, the company launched three new collections of wedding, engagement and eternity rings all made in the UK from Fairtrade gold with traceable diamonds.
As well as its retail offer, Cred offers pure Fairtrade gold grain to registered jewellery designer-makers via their website. Cred aims to increase the availability of Fairtrade gold so more designers can offer it in their collections.