Fairtrade Gold launches in the US with Reflective Images Jewelry

FairtradeGoldGrain10cm - Credit Cred Jewellery

Fairtrade International has announced that Reflective Images Jewelry is the first certified Fairtrade Gold American jeweller. 

The company has worked as the US commercial liaison with Fairtrade International to launch the certification program while pioneering their own traceable and transparent sourcing practices in precious metal and gems.

Reflective Images Jewelry has begun adding the Fairtrade Gold hallmark on its designer bridal and two-tone jewelry lines. In addition to the certification, the company is also re-launching its brand, profiling their latest collection on its new website.

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“Reflective Images Jewelry has shown great leadership in becoming the first jeweler using Fairtrade gold in the USA. This move in the world’s largest jewelry market has the potential to send ripple effects across the globe,” says Harriet Lamb, chief executive officer of Fairtrade International. “Americans buying that special piece of jewelry can now help make a change in the lives of artisanal and small-scale miners. These miners urgently need improved terms of trade and we congratulate Reflective Images Jewelry on setting the pace for the industry in the way jewelry is sourced.”

“With Reflective Images Jewelry bringing Fairtrade Gold to the North American market, we are expanding the Fairtrade and organic movement and sourcing trends to include the mining sector,”comments Marc Choyt, president of Reflective Images Jewelry.

Choyt adds: “The antidote to the disconnect between jewelry’s sourcing and symbolism is to create a new cultural narrative that actually connects customers to producer communities. There is increasing attention to the source and production ethics of food and clothing. Similarly, Fairtrade gold greatly enhances the value of our custom handmade jewelry and bridal lines to our customers through the relationships it creates.”

Choyt has dedicated much of his time in the last 10 years as an activist in the jewelry sector, educating clients and colleagues through Fair Jewelry Action, an environmental justice and human rights network which he co-founded.  At his home in Santa Fe, New Mexico, he on the boards of the Santa Fe Green Chamber of Commerce and the Turquoise Trail Preservation Trust, supporting sustainable businesses and protecting the bioregion south of Santa Fe.  Recently he initiated and co-lead a community effort that successful blocked a proposed gold mine.


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