Farewell to Missoma?

Missoma's online shop is now closed and retailers have no way to renew Missoma stock.

Could one of Rachael Taylor’s favourite brands of 2009 be no more?

So it seems that Missoma, one of the hottest jewellery brands of last year, might be no more.

Head of the jewellery brand Marisa Horden has left the UK to go travelling after a few years of hard slog getting the brand up and running. And I don’t blame her.

The brand was certainly becoming bigger than the two-person team behind it. While Horden’s mother Michele and sister Sophie helped with designing the ranges, the brand was run by Horden and Lucy Paton who headed up PR for the brand and has joined online jewellery retailer Astley Clarke.

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With Horden living it up in exotic locations and Paton moving on to pastures new, the two driving forces behind the brand, which won a number of awards last year and was one of the favourite jewellery brands of consumer journalists, has fallen flat. It’s online shop is closed and retailers hoping to renew stock have been left wanting.

While Horden’s travels will come to an end and she plans to return to the UK and jewellery industry, a source close to the brand has said they doubt whether she will revive Missoma on her return. This would be disappointing and seems such as waste of effort.

The brand was really building momentum in 2009, winning accolades at the Italian Jewellery Awards and UK Jewellery Awards as well as getting involved in high-profile London Jewellery Week 2009 project Rising Gems. And as with all hot new brands, it’s been easy to spot a few Missoma copycats surfacing at trade shows and high street stores.

While competition is fierce, I doubt six months out would hurt such a hot brand and in this industry we need to keep hold of original, fresh contemporary talent that has such a strong commercial appeal. I just hope for the industry’s sake that Horden doesn’t stop Missoma before its had a chance to really get started.

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