Farfetch becomes latest online platform to invest in high-end jewellery

Fashion platform Farfetch has joined Net-A-Porter and Mr Porter to become the latest online luxury department store to launch a service for high-end jewellery and watches.

The ecommerce fine jewellery marketplace site has launched today (May 9) with a smaller selection than its longer-established rivals, but a starting strong line-up with exclusive pieces from Chopard, and designs from De Beers, Pomellato, David Yurman and Tiffany & Co.

Watch brands Bell & Ross, Girard-Perregaux, Tag Heuer, Ulysse Nardin and Zenith also join the dedicated hub.

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As well as growing its own direct to consumer retail business, Farfetch also works as a marketplace for third party vendors that can reach a global audience via the site.

Giorgio Belloli, chief commercial & sustainability officer at Farfetch, says: “We are thrilled to be launching hard luxury on Farfetch with such an incredible line-up of brand partners. This move is a natural extension to the unrivalled range we already offer lovers of fashion around the world.

“At Farfetch we have a broad customer base who love to express their individuality through fashion and accessories that are exceptionally designed. With our launch into hard luxury and the fresh and playful approach we’re taking to the category, we’re looking forward to delighting existing lovers of watches and jewellery with new and hard-to-find items that are beautifully crafted, and letting people who want to experiment with hard luxury for the first time find the perfect piece just for them.”

The fine jewellery and watch hub is available through all the store’s language sites, and will ship to 150 countries.

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