Fashion Jewellery Highly Commended: Crystal Dust by Swarovski

Swarovski - Crystal Dust

The Swarovski Crystal Dust collection has been described as the “most exciting” collection to be introduced by Swarovski since the bestselling Stardust range.

Crafted using a unique Swarovski Crystal Rocks technique, the Crystal Dust collection introduces crystal-encrusted bangles, which are on-trend and incredibly versatile.

Crystal Dust pieces can be worn as a single bracelet, stacked up, or even as a choker. Swarovski’s new brand ambassador Karlie Kloss and her ‘Crystal Dust Crew’ can be seen showcasing different ways of wearing the jewels throughout the AW16 campaign.

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The collection perfectly aligns with Swarovski’s focus on creating a modern and stylish feel to their brand and targeting a younger consumer.

Available as a cuff and a double bangle in eight vibrant colours, Crystal Dust has quickly become a bestseller at Swarovski. It is even outperforming the popular Stardust collection.

To keep up with the demand, the SS17 Swarovski offering will feature more versions of Crystal Dust.

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