Wholesale elements of brand taken over by Miss Milly.
By Deepa Narwani
Costume jewellery brand Fatlip has today announced its takeover by Miss Milly, the new name for the wholesale sector brand.
Miss Milly is managed by Sarah Watmore who has taken over all the wholesale jewellery elements of Fatlip and will continue to push its bestselling lines. The brand will retain the Fatlip name at a retail level, however.
Watmore said: “A re-evaluation of the business and the market was the catalyst for the change. As well a fresh look, we have launched a brand new website with added functionality for customers.
“Miss Milly has a lower minimum order at just £50 but the same ability to purchase in singles, which strongly appeals to our customers. And the carriage cost has been reduced to £6.95.”
Watmore said the new Miss Milly brand is contemporary yet classically enduring. It will showcase Fatlip under the Miss Milly header at the Autumn Fair at the NEC.
Watmore added: “We will be carrying many of the best-selling product lines over from Fatlip, but our new Miss Milly collections for autumn/winter will be the stars of the show. We have a season full of crystals and are excited about the new heart lines in the Carmen collection as well as the next phase of the Floria collection.”