Adwoa Aboah has been announced as the new ambassador for Pippa Small Turquoise Mountain, the Kabul-based diffusion line by designer Pippa Small.
Founded to help create and sustain jobs within Afghanistan’s jewellery making industry, the brand aims to give women and men a voice within a marketplace. Jewellery making was previously banned in Afghanistan throughout the Taliban regime, and once the regime ended, many old master craftsmen had either fled the country or been killed. Turquoise Mountain was founded by Prince Charles in an effort to reintroduce these skills, while also employing young people in a war-torn country at such a precarious time for Afghanistan’s future.
Adwoa Aboah’s recent Gurls Talk movement promotes gender equality and female solidarity, with Vogue naming her Feminism’s Rising Star in December 2015.