Festive sales up on 2011 at F Hinds

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Retailer says market must get used to web’s impact on festive footfall

Christmas sales were up at jewellery retail chain F Hinds this year despite the internet continuing to have a negative impact on high street shopping.

F Hinds director Andrew Hinds described the festive trading period as “a little up but not as good as the year as a whole”. Average spend was up at F Hinds’ stores but footfall was down.

Hinds said: “I think we will have to get used to this as the internet continues to have an impact on high street Christmas shopping.”

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To promote its stock to Christmas shoppers F Hinds produced its annual festive brochure and also invested in radio advertising.

F Hinds ran discounts on a limited number of product lines before Christmas before launching its full winter sale after December 25.

Looking forward to trading in 2013, Hinds described himself as being cautious but not downbeat. He said: “There are customers who are still willing to spend if they are happy they are receiving value for money, but there are no easy sales out there.”

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