Fifi Bijoux founder named Future 50 entrepreneur

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Vivien Johnston praised for her ethical approach to business.

Fifi Bijoux founder and managing director Vivien Johnston has been named one of the Future 50 Young Social Entrepreneurs for 2013.

Johnston was given the Future 50 accolade through a program hosted by Ernst & Young and organised by Striding Out CIC, a provider of leadership, business and career coaching services.

The Future 50 highlights the work of young entrepreneurs aged 20 to 35 who demonstrate entrepreneurial flair and innovation in running a responsible business venture. The initiative encourages and rewards extraordinary vision, ethical business practice and social responsibility. It also aims to showcase businesses that offer innovative and sustainable solutions to social problems.

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Johnston said: “I’m thrilled to be named as one of the Future 50. It’s so valuable to have the commitment I’ve made to operating my business as a responsible venture recognised.

"Precious materials are a valuable natural resource and I believe that by imbuing each product with respect – from mine through to design and in our workshop – my customers takes pride in owning a piece of jewellery which reflects the precious, exquisite nature of the materials we use.”

Johnston founded her ethical jewellery brand in 2006 and since built up a name for herself within the industry not only for her designs but for her work advising on projects such as the Scottish gold mine at Cononish and her support of the Fairtrade gold program.

The entrepreneurs named part of the Future 50 are invited to join the Ernst & Young Accelerate network giving them access to skilled business support through a series of networking and learning events.

Elaine Owen, chief executive of Striding Out and organiser of the Future 50 awards and the Future 100 programme, said: "The future of our world is in the hands of individuals who are committed to generating commercial and ethical returns.

"Challenging economic times can offer opportunities to question the way we operate as both a business community and a society. We are profiling the Future 50 young entrepreneurs who are changing the face of everyday business and improve commerce’s impact on the wider world."
 

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