Financial boost for British brands site Lux Fix

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Almost 40 jewellers feature on growing e-commerce site.

Lux Fix, a website the champions British jewellery and accessories design, has won a first-round of angel investment with backing from a number of entrepreneurs.

The new investors in Lux Fix include Tamara Heber-Percy, co-founder of the Mr & Mrs Smith travel site, Skyscanner founder Barry Smith and Spencer Hyman of Last.fm, who have each contributed to the £350,000 fundraising round.

The investment was established through The Zoo Project business incubator initiative, launched by affiliate marketing firm Tradedoubler. The incubator is designed to foster grass roots growth and help drive innovation in the online marketing arena.

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Lux Fix sells jewellery from designer brands including Theo Fennell, Zoe & Morgan, Clarice Price Thomas, Allumer, Tina Lilienthal, Daisy Knights, Sushilla, Pomegranate, Jessica de Lotz, and Kate Mullaly. It was set up by young entrepreneurs Alice Hastings-Bass and Rebecca Glenapp.

The business plans to use the new investment to build the marketing strategy and hire the commercial and tech teams needed to support its next stage of growth.

Rebecca Glenapp said of the investment: "It has accelerated our development as a start-up by standing on the shoulders of Tradedoubler technology product and by constant contact with an exceptionally innovative team. You can’t imagine as a start-up that one relationship could assist in overcoming as many challenges as Tradedoubler has for us."

Tradedouble itself has committed more than £1m in business resources to The Zoo Project.
 

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