Due to a trademark issue fine jewellery brand Braesen has rebranded as Anakao and will showcase its new identity at International Jewellery London 2015.
The brand initially launched at IJL in 2014, but another UK company operating in the same sector opposed the use of the name and Braesen was forced to change.
Chief executive officer Vinay Soudakar, comments: “This was a setback for us – rebranding is a testing exercise – but it was equally an opportunity for us to focus on our brand identity and fine-tune our brand image.”
Anakao is a fine jewellery brand specialising in 18ct gold creations set with diamonds and coloured gemstones.
The brand was named after Anakao, a small fishing village in the south of Madagascar, which remains virtually untouched by modernity – a rare slice of luxury in itself.